Retail foot traffic 2022 android#

Across the board, consumer time spent in mobile apps directly correlates to greater retail sales - highlighting opportunities for brands to engage with customers via mobile devices. In other words, consumers are returning to the app and finding consistent value over time.

Increased app engagement indicates habit formation.

Retail foot traffic 2022 android#

Specifically, during the two weeks of Black Friday and Cyber Monday, we expect Americans to spend over 150 million hours on android phones, up 41% from pre-covid levels in Q4 2019.Īs noted in data.ai’s recent retail report, consumer engagement on shopping apps has grown nearly 2x as fast as downloads.In Q4 2022 we forecast that digital traffic in shopping apps will approach 28 billion sessions in the US alone on Android phones, up nearly 10% YoY.Including China, that number jumps to nearly 850 billion sessions, +15% YoY.

Global “digital foot traffic” outside of China - measured as mobile sessions during Q4 2022 - is set to surpass 450 billion mobile shopping app visits this holiday season, up nearly 22% YoY.

To help retailers succeed, we’ve forecasted mobile shopping during the peak holiday season including Black Friday and Cyber Monday 2022. High prices will likely mean that shoppers will do their research, price compare and hold out for deals and discounts this holiday season. It’s critical for retailers to have a holistic view of the market and its anticipated movements. This means that having a mobile strategy will be critical for retailers and publishers to hit growth metrics this holiday season. This trend, accelerated by the pandemic, highlights the fact that more than ever before consumers are shopping on their mobile devices. As of August 2022, US mobile shopping hours experienced 10% YoY growth. Even as gas prices have begun to soften, prices of groceries and other necessities remain high.ĭespite rising prices however, mobile shopping levels are at an all-time high. Due to ongoing inflation, consumers are feeling the squeeze heading into this holiday season with the US Consumer Price Index (CPI) at record high -, up 8% YoY in August 2022.